TechOps Partners: The Value of Social and Mobile CRM For Today’s Businesses

Social CRM For Greater Customer Engagement

Social CRM allows businesses to target potential customers on platforms that they use on the daily. By tapping into social networks and encouraging happy customers to become brand ambassadors, businesses can expand their reach and their customer relationships.

Social media influencers are a legitimate (and often fruitful) marketing tactic for businesses across industries. As part of a comprehensive digital marketing system, social CRM programs can help you boost engagement between influencers and prospective customers. Learn more about this important connection here: Social Media Influencers Can Boost Customer Service's Image

CRM to Targeting Millennials

With Millennials comprising 26% of shopping households in the United States, businesses need to build a strong consumer base among this demographic group for long-term success. 90% of Millennials regularly use at least one social media platform, making social CRM a logical option for targeted marketing tactics. Specifically, integrated CRM can allow businesses to deliver the convenience that young consumers seek in the brands that they follow. Read more on this topic here: 3 CRM Strategies To Target Millennials In The Experience Age


In 2018, 49% of consumers reported relying on social media influencer recommendations for purchasing decisions.


40% of consumers reported making a purchase after seeing it on Instagram, YouTube, or Twitter.


65% of marketers will increase their budgets for influencer marketing in 2020. In 2018, only 39% of marketers plan to increase their influencer marketing spending.


89% of businesses report that the ROI from influencer marketing is on par or better than other marketing channels.


17% of companies dedicate over half of their marketing spending on influencer services.

Instagram is the highest rated platform for influencer marketing.

Millennials are a key group in the realm of FMCG and represent a growing portion of shopping households in the U.S.:


Compared to Generation X, Baby Boomers, and the Greatest Generation, Millennials spend the most per shopping trip, with an average of $57 per trip.


61% of Millennials purchased FMCG products online in the past three months.