Poker Room

Industry

Entertainment

HQ

Melbourne, FL

Employees

200+

Offices

1

Introduction

One of Florida’s largest poker rooms was seeking to improve it’s loyalty program to increase the frequency of play. The current program had limited incentives and as a result, their customers didn’t see value in signing up for the program. They understood that in order to create a more impactful program they needed better incentives. Their current systems didn’t allow for the level of tracking to support the desired loyalty program. What’s more, their marketing, point of sale and player management software systems didn’t communicate. This lack of integration created dozens of hours of data entry work. They retained TechOps Partners to solve this problem. The TechOps team worked with key vendors, staff and internal development resources to build and integrate the required systems in order to launch the new and improved loyalty program.

Problem

Solutions

Benefits